It's the question we get asked more than any other: should I build on Wix or WordPress? Both can produce a decent website. They suit very different businesses, though, so here's the honest comparison.
Wix — the case for
- →Genuinely easy to use if you're building it yourself
- →Everything (hosting, security, support) in one monthly fee
- →Fine for a simple brochure site you'll rarely change
Wix — the case against
You don't own it — you're renting space on Wix's platform, and you can never move the site elsewhere. SEO control is more limited, page speed is harder to optimise, and costs add up once you need apps and more storage.
WordPress — the case for
WordPress powers around 43% of the web for a reason: you own everything, it's endlessly flexible, the SEO control is total, and you can move it to any host. For any business that plans to grow, market seriously, or rank competitively, it's the stronger long-term foundation.
WordPress — the case against
- →Needs maintenance — updates, backups, security (we handle this for clients)
- →A cheap template-plus-page-builder build can end up slow and bloated
- →More upfront thought to do it properly
Our take
If you're a hobby project or a one-page business that will never change, Wix is fine. For an ambitious business that wants to rank, convert and own its asset, we build on WordPress (or Next.js for larger sites). The cost is similar; the ceiling is far higher.
