Google Ads
Captures high-intent searches. Best for services where customers are actively Googling what they need. Conversion rates are usually higher; cost per click is too.
Facebook / Meta Ads
Puts you in front of people who weren't looking. Cheaper clicks, more awareness, better for visual products and brand storytelling.
For most Essex SMEs
Start with Google for predictable leads. Add Meta once you have content worth amplifying.
