Below £500/month, the data is too thin to optimise. Most Essex SMEs we work with spend £1,000–£3,000/month on ads. High-margin services (legal, healthcare, premium home services) often spend £5,000+.
What you actually need to plan
- →Ad spend (£500/month minimum)
- →Management fee (£495–£995/month for SMEs)
- →Landing page — one that converts
- →Lead tracking that you trust
