There is no single trick to ranking higher on Google. There's a list of about 30 things that matter and 10 that matter a lot. Here's the 10.
1. Match search intent
Look at what currently ranks for your target keyword. If the top 10 are all how-to guides, don't publish a service page. Match the format Google is rewarding.
2. Page speed (Core Web Vitals)
LCP under 2.5s, INP under 200ms, CLS under 0.1. Run PageSpeed Insights on your top 10 pages — fix anything red.
3. Mobile-first
Google ranks based on the mobile version of your site. If it's broken on a phone, you're not ranking.
4. Title tags and H1s
Every page's title tag should contain the primary keyword and read like a real headline. Every page should have exactly one H1.
5. Content depth
Compare your top-target page to the page currently ranking #1 for your keyword. Theirs is probably longer, with more depth and more semantically-related keywords. Match it.
6. Internal linking
Every important page should be linked from your homepage and from at least 3 other relevant pages. Use descriptive anchor text — not "click here".
7. Schema markup
LocalBusiness, Service, FAQPage and BreadcrumbList at minimum. Article schema on blog posts.
8. Google Business Profile
For local businesses, this is half the battle. Fully complete, verified, regular posts, deliberate review strategy.
9. Backlinks from credible sites
A few links from genuinely relevant sites is worth more than 100 links from blog-comment spam.
10. Patience
Most of these take 3–6 months to compound. Anyone promising 30 days is either lying or about to get your site penalised.
