Local SEO isn't complicated — it's just a list of things most businesses haven't finished. Here's the checklist we work through for local clients. Do these and you'll outrank most of your local competition.
Google Business Profile
- →Claimed and verified
- →Every field complete — categories, services, attributes, hours, photos
- →Primary category matches your main service exactly
- →At least 20 real photos, 1–2 new ones added weekly
- →Posts published weekly
Reviews
- →A review-request system that fires after every job
- →Your Google review short link in invoices, emails and texts
- →Every review replied to — good and bad
- →Target: 1–3 new reviews a week, every week
Citations & consistency
- →Name, address and phone identical everywhere online
- →Listed on the directories that count (Yell, Bing Places, industry bodies)
- →Duplicate listings merged or removed
On-page
- →A page for each service, each with the town in the title and H1
- →Location pages for the towns you actually serve
- →LocalBusiness schema markup in place
- →Fast mobile load times
Want us to run it for you?
This is exactly what our Local SEO service does — done properly, every month. If you'd rather hand it over, get in touch.
